Tag: videomarketing

Video Marketing Benefits: Capitalizing on The Most Powerful Marketing Method

Video Marketing Benefits: Capitalizing on The Most Powerful Marketing Method

Content is king. You have probably seen this phrase from the essay by Bill Gates many times. But what content, exactly? Nowadays, there are so many types of it, from a blog post on a business website to a funny animation on social media. So do they all have the same value? Are they interchangeable? The answer is, of course, no – because everything depends on your specific purpose for using a particular piece of content. While content is king, video marketing benefits make it clear that video is the new king of content.

This becomes obvious once we narrow the scale down solely to marketing. In terms of increasing internet traffic, improving click-through rates, and boosting conversion rates, online videos absolutely dominate written content, images, and even animations.

In this article, we will discuss the power of video and why companies use video marketing in the first place. We will also outline core video marketing benefits and give you some tips on how to truly capitalize on videos in a simple yet efficient way.

Why video marketing is so powerful

The answer may be found in our nature. For us as human beings, it is easier to retain information from videos as compared to other types of content. This is because our brain processes visual content much faster than messages delivered with written words (up to 60,000 times faster according to some studies). And due to so-called mental laziness that is also inherent to all people, we tend to consume information in the form that requires the least effort.

On top of that, video content combines moving images and sound. In other words, it simultaneously engages our auditory sense in addition to the visual sense. As a consequence, video content makes information more memorable. To be more precise, people in general remember nearly 50 percent of what they saw and heard, and only 30 percent of the information they only saw but did not hear.

cone of learning
Dale’s cone of learning
Image credit: elearningindustry.com

In addition to being more memorable, videos also create a stronger emotional connection than text content. It is, of course, impossible to measure and compare the emotions a person experiences when he or she reads a text and watches a video. But we can look at indirect consequences, like the number of social shares and engagements.

According to statistics, people share videos 12 times more often than they do with links to articles. As a result, videos have more chances to go viral than other types of content used in content marketing.

Benefits of video marketing

Nowadays, online videos have a great impact on the way a product or service is perceived by target audiences. For this reason, you’re much more likely to receive a good return on marketing investment (ROMI) when video content is part of your company’s marketing strategy. And the numbers speak for themselves.

Revenue

Businesses exist to make money. That’s why generated revenue is the metric that matters the most at the end of the day. However, many marketers and business owners wonder if video is worth it. After all, the cost of creating video campaigns are usually higher than running other marketing campaigns. The answer is yes.

Statistics show that companies on average earn $8.34 per internet user who saw their online video. This figure is about ten times higher than the profits from photo advertisement.

Conversion rate and sales

A conversion rate is the most discussed metric when it comes to video marketing benefits. And it’s no wonder. Videos are indeed an extremely engaging type of content and they often evoke the viewer’s interest to learn more about a product or service. As a result, landing pages with embedded videos show up to an 80 percent increase in conversions.

video marketing benefits
Image credit: score.org

Naturally, a higher conversion rate leads to a greater number of closed deals. According to the survey by Wyzowl, 81 percent of organizations that implemented video marketing saw an increase in sales.

Brand loyalty

In today’s world, consumers usually have a wide choice of similar goods and services. Hence, trust in a particular brand has become a key differentiator along with the price and quality. Online videos help organizations build strong brand loyalty by showing buyers that a company cares about serving them well. Because not only do videos entertain but they also explain and educate.

One major video marketing benefit in particular, according to one study, is that 64 percent of digital buyers are confident buying from an online store after watching a product video. This is also important in the long run, because it helps online retailers create a base of loyal return customers.

Search engine optimization

Google loves videos
Image credit: moovly.com

Enhanced SEO is also an essential video marketing benefit. If you’ve ever participated in discussions with marketers, you might have heard that Google loves videos. While that’s not quite the case, a website that contains videos is more likely to show up on the first page of the Google search. However, this does not happen because the King of Search Engines has some special rules related to video content.

The reason is that internet users stay on websites that have embedded videos for a longer time. As a result, Google “thinks” that these websites have content of the high quality and shows them above other search results. According to a study, video content can increase a website’s chances to reach the top of Google’s search results by more than 50 times.

Video content is a new industry standard

people and computer screens

The importance of video in marketing is so significant not only because this type of content brings many advantages to a business. Online videos have already become a new industry standard. This means that most people treat them as a must-have element of a brand’s online activity.

In particular, 85 percent of buyers said that they would like to see more videos posted by companies they buy products from. One of the reasons is that video format allows for conveyance of a greater amount of information in a clear and efficient way. Hence, consumers need to spend less time on research. And this is a huge benefit of video marketing for digital buyers.

On top of that, as many as 81 percent of organizations use video content for marketing purposes. So, basically, if you do not utilize videos as a marketing tool, you deliberately agree to put your business at a disadvantage.

To provide you with the bigger picture: Global video marketing revenue reached almost $28 billion in 2018 and it is expected to grow by 14.6 percent year-on-year. The next big question is how do you take part in this and start profiting from the various video marketing benefits?

How to create an engaging video

It goes without saying that there is no single video that will do all the work. There’s no magic formula that allows you to tap into the video marketing benefits that are out there.

To create successful marketing campaigns, marketers should choose among different types of video content depending on the stage of a buyer’s journey, purpose, target audience, etc. However, there are some best practices that will help you make any online video compelling and boost  customer engagement.

Keep it within 2 minutes

People watch online videos because they allow them to get necessary information about a product quickly. Hence, if you try to cover every single detail in one explainer video, it will become endless and no one will actually watch it until the end. The optimal length for product videos constitutes 1-2 minutes. So it is recommended to stay within this range so as not to lose customers’ interest and attention.

video length table
Image credit: searchenginewatch.com

Tell a story

To get all the benefits of video marketing, you not only need to show your products. You have to show them in a way that will make the viewers want to buy such products.

In other words, your online videos have to evoke emotions. For this reason, focus not only on messages you want to deliver to customers but also on a storyline that will relate to your target audience. A great example of such videos is “Let’s build” by LEGO.

Make it actionable

A good product video should be both inspiring and actionable. This means two things. First of all, you should tell viewers about an action you want them to take. Basically, include a call to action, like “buy this product”. Secondly, you should provide viewers with an easy way to take this action.

For instance, you can place a link to a product page under a video or include interactive elements in a video. The latter option is, of course, much more efficient and innovative. It used to be quite expensive (and time consuming), but recently the situation has changed. Now, you can create shoppable videos in a few clicks without spending a fortune on custom development. Let’s talk about this in greater detail.

How DUZY tv can help you capitalize on video marketing benefits

With DUZY tv’s patented solution, online retailers can make interactive videos by simply registering on the platform and connecting their e-commerce store to it. The shoppable videos they will receive in return will allow customers to make a purchase without leaving a player. In short, it allows you to take full advantage of the wide range of video marketing benefits.

The only thing buyers will need to do is click on the plus icon inside of a video ad. For example, if a viewer likes a T-shirt featured in the ad, he or she will be able to buy the T-shirt. All while still enjoying the video featuring it.

DUZY tv

How can this help make a video marketing campaign more effective? The main advantage of shoppable videos is that they shorten the distance between a buyer’s desire to buy a product and the actual purchase. This is because customers don’t have to go to the online store and spend time searching for the item they saw in the video.

Since the buying process becomes fast and simple, the engagement rate increases as well. As we can see, videos created with DUZY tv’s patented solution results in a 45.71 percent engagement rate. In comparison, the average engagement rate of Instagram videos is 1.73 percent. Naturally, this leads to an increased conversion rate, the greater number of sales and, consequently, higher profits.

In short; take advantage of video marketing benefits

Internet users are more inclined to watch videos than read articles. That’s why video must be an integral part of marketing strategies for any business that strives to grow. It significantly improves how you engage new buyers, retain existing customers, and overtake your competitors.

However, to be a step ahead of the rivals, just creating engaging videos is usually not enough. Companies must also be innovative and make these videos actionable. DUZY tv’s patented solution is an easy, efficient, and cost-effective way to craft shoppable videos that will skyrocket your e-commerce business. Allowing you to take full advantage of the wide range of video marketing benefits.

Want to make your business grow and thrive with DUZY tv’s shoppable videos? Register now!

 

Why a Video Shopping Experience Matters Now

Why a Video Shopping Experience Matters Now

Nowadays, people watch more videos than ever before. We all follow our favorite YouTube channels, spend hours in Netflix, and post stories on Instagram. Video content has indeed conquered a significant part of the Internet and continues winning billions of users’ hearts. According to Statista, nearly 85 percent of US users watch online videos on a regular basis and this figure is even higher for such countries as China, New Zealand, Australia, and Spain.  

What does this mean for e-commerce businesses? Well, online videos should undoubtedly become a must-have component of content marketing campaigns for every retailer. Statistics show that about 90 percent of buyers said product videos help them make shopping decisions. However, just posting a promo video on a website or social media is usually not enough. To bring real value to your business and increase the revenue, video content should be properly exploited.

In this article, we will discuss the role of video shopping experiences in today’s buying process. We’ll also provide you with some recommendations on how you can take the most out of your advertising video clips right away. But let’s start from the numbers so you can capture the big picture.

Video & online shopping: key statistics

girls looking at smartphones

Increasing demand for video content

It’s not a secret that most people prefer watching videos to reading text. And the growing popularity of YouTube, Snapchat, Instagram, etc. made Internet users even more accustomed to perceiving information via this type of content. Such a situation naturally led to the rise of customer expectations.

According to HubSpot, nearly 54 percent of customers would like to see more videos posted by brands they support. On top of that, about 68 percent of people consider short videos the best way to learn about new products.

New industry standard

A competition becomes tougher and, thus, keeping up with trends is vital for every business. Study shows that 87 percent of marketers use video content for marketing purposes. And it’s no wonder since the results speak for themselves. For instance, Forbes reports that users stay on a website 88 percent longer if it contains videos. And when it comes to email marketing, video content is helpful as well. Mentioning the word “video” in a subject line increases the open rate by 19 percent.

Millennials shopping habits

Nowadays, a generation of millennials constitutes a significant part of buyers (about 80 million in the US alone) and most of them (67 percent) prefer to shop online. Hence, digital content becomes a powerful tool for attracting new customers and videos are an important part of the whole process.

Nearly 80 percent of millennials watch videos with product reviews before making a purchase. Moreover, about 67 percent of them believe that they can find any information they need on YouTube. This practically means that if your products are not shown in any videos, they do not exist for this audience.

Effective conversion

Different studies on video marketing show that most customers (64 percent) are more likely to buy a particular product if they watched a video featuring it. On top of that, about 84 percent of people purchased something on the Internet after watching a product video. The above numbers are indeed impressive. But what’s more important is that they perfectly show how your success as an online retailer depends on a customer's video shopping experience.

Market vibes: easy purchases driven by videos

Now, it’s time to move towards more practical aspects of delivering an outstanding video shopping experience. As mentioned, having lots of nice video content is great and it will certainly bring you some positive results. However, the video shopping experience is not limited to just traditional watching some video clips and then buying relevant products.

Both present and future of video commerce lie in the consumer interaction with a brand via such video clips. So let’s look at what’s happening on the market.

Amazon

A few months ago, Amazon launched Amazon Live (available at Amazon.com/Live). Basically, it’s a channel for streaming live videos that feature products being sold on Amazon. Users can switch between different video streams per their preferences. There is also a carousel right beneath a video. So buyers can learn more about the products featured in such video and make a purchase right away.

Amazon live
Image credit: techcrunch.com

Facebook & Instagram

Facebook is also about to offer online merchants a new video shopping service. It will allow customers to screenshot a product shown in the video which they want to buy and send an image to a retailer via messenger. Instagram doesn’t lag behind either. Like Facebook, it plans to introduce new features for online retailers. Such features will let users buy products from video posts by just tapping a button below such posts.

Instagram shopping
Image credit: theverge.com

So the tendency is clear: Internet merchants are searching for the ways to close the gap between a moment of watching a video and a moment of buying items. But you probably wonder if there are any tools you can implement in your e-commerce store today to improve the video shopping experience. The answer is “Yes”. And we’ll cover this next.

Shoppable video: a new ‘game changer’

bedroom
Image credit: channelsight.com

Shoppable videos are an emerging trend in content marketing. Although this innovative tool has been around for a while, it started gaining the attention of a wide audience (both sellers and buyers) only a year or two ago. So if you haven’t heard about shoppable videos yet, don’t panic. We’ll sort things out for you.

Simply put, a video is referred to as “shoppable” if it allows its viewers to purchase items featured in it during video play. For instance, let’s say you are browsing the Internet to find new running sneakers and discover a promotional video featuring sports shoes. You tap the “play” button and see that a runner in the commercial is wearing exactly what you’re looking for.

If it was a regular video, you would have to go back to your search and try to find the model you need in the online store. But the process will be much simpler with shoppable videos. You will just need to click on the embedded link inside of the video (plus button, shopping cart icon, etc.) and it’ll direct you to the check-out page where you can complete your purchase. As simple as that.

How to add a shoppable video to your online store

Basically, there are two options. Let’s briefly discuss each of them for you to make a sound decision.

Custom development

The first option is to develop a custom tool with relevant functionality. The advantage is that such tool will be tailored to your specific online store. At the same time, the process will likely be lengthy and require significant upfront investments. On top of that, there is no 100% guarantee that you’ll receive exactly what you expect to receive within a set deadline. This is because the ultimate results of a project will heavily depend on many factors such as your coding team, developers’ expertise, project management methodology, etc.

DUZY tv's patented solution

basketball player

If you are looking for a simple and budget-friendly yet working solution, you can opt for a ready-made technology like DUZY tv. Its patented solution may be quickly and easily integrated with most e-commerce platforms. Another benefit is that there are no upfront fees since DUZY tv charges payment (i.e. a minor share from the price of a purchased item) only for the closed transactions. In addition, DUZY tv's patented solution is a risk-free option, meaning that you can see how it works from the moment you register and upload your first video.

How does DUZY tv work?

Using DUZY tv platform requires no technical background — everything is simple and straightforward. In addition, the service offers great customer support – a DUZY tv support team will give you a hand in case some questions still occur. But let’s get back to the process.

Registration and connecting to your store

At the first stage, a user has to register in order to create an account. As usual, the system will ask you to provide an email address and a password. After you log in to the platform, you’ll have an opportunity to connect your online store to DUZY tv. Once you do that, you’ll be able to create your first shoppable video by uploading a regular video and selecting relevant products (i.e. those items which are related to the video) from the list. Normally, the whole process takes no more than a few minutes.

It’s worth mentioning that you don’t have to repeat all the steps every time you are out of a particular product shown in the shoppable video. As the store is connected to the platform, all information will be updated in real time. This means that items which are not available at a particular moment will be marked as “out of stock”.

Using and sharing

So what do you get in a result? Your output video will have an additional (so-called “transactional”) layer. Such a layer will allow viewers to buy products they like while still enjoying the video. Customers don’t even need to leave the player in order to make a purchase. And they can continue watching the video after such a purchase is complete.

Besides uploading a shoppable video to your website, you can also share it via social media channels or use within an email marketing campaign.

How DUZY tv improves the video shopping experience

girl with shopping bags

It goes without saying that shoppable video is a cool, innovative, and even a futuristic technology. However, the greatest thing about this type of interactive content is that it really makes customers’ life easier. Here’s how:

Product information

Video content allows retailers to convey a large amount of information about items they sell in just a few minutes. Hence, it helps customers make a more informed shopping decision without spending too much time on research.

Simplified buying process

In today’s fast-paced world, time is money. We all appreciate things that help us perform routine tasks quickly and effortlessly. Shoppable videos let viewers make a purchase in just a few seconds after they decided to buy a specific product. And this is a huge advantage for every busy person.

Reduced frustration

With a DUZY tv's patented solution, customers don’t have to go through a myriad of redirects to get an item they want. As already mentioned, they can read the product information and complete a purchase without even leaving a player.

Closer connection with a brand

The modern world is full of similar products and, in most cases, people have a wide choice of goods. That’s why when making shopping decisions, they usually consider not only typical criteria like price and quality but also their attitude toward a brand. Shoppable videos make people feel more cared for and this bridge the distance between the business and the customers.

Benefits you get by using DUZY tv

hands holding a tablet with analytics

It’s pretty obvious that when shoppers get a delightful video shopping experience, a retailer wins as well. Here are the main benefits associated with using interactive videos that are created with a DUZY tv's patented solution:

Conversion rate

Shoppable videos significantly increase the conversion rate and, as a result, boost sales. Basically, there are two main reasons for that. First of all, they provide shoppers with an opportunity to satisfy their shopping desire at the most suitable moment — when they are inspired by a video. And secondly, with interactive videos, the path from making shopping decision to taking action is shorter.

Brand loyalty

People tend to return to brands which deliver a pleasant customer experience. By using shoppable videos, an online store has a chance to get more repeat visits and purchases.

Advanced analytics

With DUZY tv's patented solution, you’ll have an opportunity to monitor performance data of your online store and get valuable insights on customer behavior. On top of that, the platform can be easily integrated with third-party analytics tools.

Putting it all together

Videos have always been an effective content marketing tool but today their impact on shoppers’ decision-making process is indeed huge. Yet, to deliver an outstanding video shopping experience, online retailers not only need to create an engaging story and beautiful motion picture. They also have to think about the way customers will interact with a brand through a video. One of the most efficient options available today is shoppable videos. DUZY tv's patented solution allows you to create such videos in just a few minutes without any advance payments. As a result, you’ll get an improved conversion rate, higher revenue, and stronger brand loyalty.

What to get your online retail business to the next level with DUZY tv interactive videos? Register now!

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